
Claudia Lawrence
PROJECT UNBLURRED
Project Unblurred challenges the ineffectiveness of traditional UK wildlife warning signs, which are increasingly ignored as roadside background noise. Through digital solar-powered signage and interactive floor installations, the project introduces sound and disruptive visual cues to psychologically interrupt driver behaviour. The outcome is a speculative warning system, and campaign, that advocates for both road safety and ecological awareness.

Claudia Lawrence
PROJECT UNBLURRED
Project Unblurred challenges the ineffectiveness of traditional UK wildlife warning signs, which are increasingly ignored as roadside background noise. Through digital solar-powered signage and interactive floor installations, the project introduces sound and disruptive visual cues to psychologically interrupt driver behaviour. The outcome is a speculative warning system, and campaign, that advocates for both road safety and ecological awareness.

Claudia Lawrence
PROJECT UNBLURRED
Project Unblurred challenges the ineffectiveness of traditional UK wildlife warning signs, which are increasingly ignored as roadside background noise. Through digital solar-powered signage and interactive floor installations, the project introduces sound and disruptive visual cues to psychologically interrupt driver behaviour. The outcome is a speculative warning system, and campaign, that advocates for both road safety and ecological awareness.